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MaryAnn Johanson’s “Reluctant Heroine” Is Riddled With Product Placement

In response to MaryAnn Johanson’s 1173‑word review of The Hunger Games: Catching Fire on Flick Filosopher

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It has become an unfortunate reality of the modern era of film review that product placement is inescapable in all but the most indie, low budget criticism. Readers are assaulted with a bombardment of “related” links, cross-promotional opportunities, and affiliate links to commerce websites. MaryAnn Johanson’s “The Hunger Games: Catching Fire review: reluctant heroine” engages in this practice to an alarming degree.

In addition having one too many colons in its title, reluctant heroine is also guilty of using cast listings as a not-so-subtle delivery mechanism for links to other reviews within the website. Every character in the movie has his or her actor listed in parentheses, followed by a listing of two of that actor’s recent films. And lo and behold, each one of those film listings is also a link to the website’s review of that film.

Underneath is a middle-of-the-road review that makes a handful of salient points about the film.  There is a fair amount of exploration of the film’s themes, and it is competently done. It is not the most exceptional review that readers are likely to encounter, but it is certainly worth reading.

If it weren’t for all the distractions contained within the review, it might be less of a slog to read. Unfortunately, reluctant heroine is just too opportunistic for its own good.    

Quality of Writing Quality of Argument Spoiler Avoidance Presentation