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Joe William’s “Thor” Get Dragged Down by Its Presentation

In response to Joe Williams’s 388‑word review of Thor: The Dark World on St. Louis Post-Dispatch

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Joe Williams needs to have a talk with the web designers at the St. Louis Post-Dispatch. His review is hopelessly lost in the chaos of pop up ads and automatically playing videos, which bombard you from all angles and make reading a mind-numbing chore. This is the trend of late, and newspaper outlets are especially guilty, but the Post-Dispatch is making a case for being the most egregious offender the world has yet seen in this category.

It’s a shame, because Williams’s review is excellent. He’s got a gift for tonal balance and his refreshing prose keeps things moving at a beautiful pace, never for a moment letting things get dry or boring. This critic can be downright hilarious, but not in a jokey, cheesy way. Williams’s humor comes out of wonderfully witty turns of phrase served up with deliciously wry observations.

While the review could have used a little more criticism and a little less witticism, he’s spot on with his critique. The sequel “spreads enough love” to “make us forget that the hero is just a glorified quarterback from somebody else’s favorite team.”

The writing here is so fresh and crisp, it’s an absolute joy to read and may even warrant multiple readings to fully appreciate.    

Quality of Writing Quality of Argument Spoiler Avoidance Presentation